The HHS’ final ruling for HIPAA – HiTech compliance has quelled most of the questions concerning doctor/patient privacy, but subsequently has led to questioning the ads in free Electronic Health[...]
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Facebook to Compete with Yelp Reviews
As the Wall Street Journal’s MarketWatch website reported this week, 60% of Yelp’s shares are held short and some insiders have been selling. While not necessarily indicative of anything, there is a[...]
Feb. 14 Deadline for Free Mobile Profiles
2012 was the year that mobile became the #1 marketing tool for doctors. More patients found their current doctor on a mobile device like the iPhone or iPad than any other[...]
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New Patient Referrals on Facebook
“One of your patients just referred someone to your practice on Facebook!” That’s probably something you haven’t heard from building your practice’s Facebook page. We should know – DoctorBase’s Facebook[...]
Important: HHS Releases New HIPAA Rules
We know you’re sick and tired of hearing about HIPAA (believe me, so are we). HHS just released their latest (and last) update on HIPAA’s security rules last Friday. It’s[...]
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Why You Should Believe in Online Reviews
A recent ACPE study found that only 21% of doctors think that a majority of patients read reviews about doctors online before choosing one. And despite the fact that last year,[...]
How to send HIPAA-compliant messages using your existing email
We bet you didn’t know at least 1 of these 2 facts about emailing with your patients – 1) Text messaging is not secure and can not be made secure on Apple devices. There[...]
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This $50,000 Laptop Could Be Yours
When you email your patients using a system that isn’t compliant with the new HIPAA HiTech Act provisions on data security, you could get fined. HHS made an example out of[...]
Your Name was Googled 17 Times Last Week
What comes first when you Google your own name? If it’s not your website, you’re missing out on 4-5 new patients per month. In the 32 NFL cities (and Los Angeles)[...]







