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      May 17, 2013

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    Remote Diagnosis: Easy as a Walk in the Park

  • Center for medicare and medicaid

    EHR Tax Credit Paying Off

  • monopoly_money_100-1

    Yes, You Can Profit From Social Media

  • Screen-Shot-2013-03-11-at-7.05.14-PM

    Patients Are Willing to Pay for Online Communication

  • The Most Interesting Doctor in The World
    • in Web Marketing

    The Most Interesting Doctor In The World

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    New HIPAA Requirements
    • in Online Legality

    Is Your EHR Violating the HIPAA Omnibus Rule?

    The HHS’ final ruling for HIPAA – HiTech compliance has quelled most of the questions concerning doctor/patient privacy, but subsequently has led to questioning the ads in free Electronic Health[...]

    Read more
  • Social Graph Visualization
    • in Blog for Doctors · Social Networking · Web Marketing

    Facebook to Compete with Yelp Reviews

    As the Wall Street Journal’s MarketWatch website reported this week, 60% of Yelp’s shares are held short and some insiders have been selling. While not necessarily indicative of anything, there is a[...]

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    Panda Integration into Facebook and Google Local
    • in Mobile · Practice Management

    Feb. 14 Deadline for Free Mobile Profiles

    2012 was the year that mobile became the #1 marketing tool for doctors. More patients found their current doctor on a mobile device like the iPhone or iPad than any other[...]

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  • Facebook reviews draw a crowd on DoctorBase
    • in Social Networking

    New Patient Referrals on Facebook

    “One of your patients just referred someone to your practice on Facebook!” That’s probably something you haven’t heard from building your practice’s Facebook page. We should know – DoctorBase’s Facebook[...]

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    HIPAA updates antiquated rules
    • in Mobile · Online Legality

    Important: HHS Releases New HIPAA Rules

    We know you’re sick and tired of hearing about HIPAA (believe me, so are we). HHS just released their latest (and last) update on HIPAA’s security rules last Friday. It’s[...]

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  • Online Reviews Are The Most Important Factor In Consumer Purchasing Decisions
    • in Mobile · Search Optimization

    Why You Should Believe in Online Reviews

    A recent ACPE study found that only 21% of doctors think that a majority of patients read reviews about doctors online before choosing one. And despite the fact that last year,[...]

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    Real PANDA Reviews on iTunes Store
    • in Mobile · Practice Management

    How to send HIPAA-compliant messages using your existing email

    We bet you didn’t know at least 1 of these 2 facts about emailing with your patients – 1) Text messaging is not secure and can not be made secure on Apple devices. There[...]

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  • This $50,000 laptop could be yours
    • in Mobile · Online Legality · Practice Management

    This $50,000 Laptop Could Be Yours

    When you email your patients using a system that isn’t compliant with the new HIPAA HiTech Act provisions on data security, you could get fined. HHS made an example out of[...]

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    This doctor owns her name on Google
    • in Blog for Doctors · Search Optimization

    Your Name was Googled 17 Times Last Week

    What comes first when you Google your own name? If it’s not your website, you’re missing out on 4-5 new patients per month. In the 32 NFL cities (and Los Angeles)[...]

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    Kimberly Cockerham
    Kimberly Cockerham, MD
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