The U.S. Department of Justice just approved Google’s purchase of Motorola’s mobile division. This will allow Google to assume control of not only the U.S.’s 3rd largest mobile device manufacturer, but also their 17k patents. Google’s reasoning behind this $12.5B purchase is certainly driven by a defensive need to protect against patent lawsuits. There’s also a potential to make significant money off of these patents through licensing deals – which is why the DoJ approved the deal in spite of “significant concern” in the light of antitrust issues. But, there may be an additional motive behind this move by El Goog.
We’ve commented over the past few months on how Google is consolidating many of the spheres of online influence into a single user experience. They’ve continued to develop their place pages to capture reviews. They launched Google+ to grow in the social space. They’ve incorporated all of it into search. And, they’ve even reworked their dreary policies to incorporate all of these into one, unified platform. The mobile ‘space’ is no different.
Calling it a “space” is a bit abstract. But, while it isn’t necessarily the latest trend of what patients are doing online, it is the trend of how they’re doing it – on their smartphones. Google’s understood this for a while. They’ve continued to improve on their Droid operating system to the point where it now owns around half of the mobile market share. Now, with the manufacturing and intellectual property of Motorola under the umbrella of the Googleplex, they’ll have the ability to streamline more of their brilliant ideas into actual services for patients at a far quicker pace. In turn, the opportunity for patients to find you, communicate with you, and refer you to their friends anywhere, anytime, from the palm of their hand is going to accelerate.
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