Keep in mind there are many variables that will help determine the right teeth-whitening method for you. What color are your teeth? What is the cause of the discoloration? How much money and time are you willing to spend on whitening? Is this something you want to accomplish while watching an episode of Heroes? Or are you willing to spend a few hours in the dental chair? And last but not least, how do you know which ones really work and which ones will leave you yellow-toothed and broke.

Your best bet is to find a dentist who is knowledgeable about the latest and greatest teeth-whitening techniques. Spend some time together, give a great big smile and let the evaluation begin. Once evaluated, your dentist will make some recommendiations as well as review the pros and cons of each option. They will also be able to steer you away from the companies who promise you whiter teeth and then don’t deliver. Don’t get me wrong, your teeth will look whiter, in comparison to your beat red face at the realization you’ve just been duped. One company very popular among the complaint boards is Dazzle White. So do your research! And then get to your dentist so your pearly whites can live up to their name.

Per the AACD website, “The AACD is dedicated to advancing excellence in the art and science of cosmetic dentistry and encouraging the highest standards of ethical conduct and responsible patient care”. This might be the perfect time for another acronym: WTF?

If I may be so bold as to restate their mission statement in layman’s terms, I’d say their goal is to provide their members with the necessary tools so we, their patients, will receive the best possible care. The AACD wants to make sure we walk out of our dentist’s offices with winning smiles instead of a snaggle-tooth grin. By becoming a member of the AACD, cosmetic dentists gain access to a wide variety of resources and benefits to assist in their professional growth. Some of these benefits include:

• Annual conferences where all the members meet at some fancy shmancy resort that I could never afford to stay at and proceed to be instructed by the top educators in their field. They also get an opportunity to do some fun hands-on training. Who’s up for Veneers?
• Availability of a forum where experts can bounce ideas off of each other and share their knowledge with their peers. Sort of like an AOL chat room, except a lot less fun. And for dentists.
• The most up-to-date dental journals with information regarding the latest research and results.
• Discounts on a variety of dental publications. Who doesn’t like to save a buck?
• So why should you care if your cosmetic dentist is an AACD member? You should care because there are cosmetic dentists out there who graduated from dental school and then made no effort to keep up with the latest technologies and advancements. That could translate into a cosmetic dentist making an abstract art piece out of your mouth instead of a Picasso.

Here is a video of some great cosmetic dentistry before and afters.

By choosing a dentist who belongs to the AACD, you can rest assured your cosmetic dentist has been required to meet the highest standard of service and that they’re committed to continually improving their knowledge and skill set. In other words, no disfigured mouth for you!

Now that one less acronym is a mystery to you and you understand what being a member of the AACD means, you’re better equipped to evaluate which cosmetic dentist is right for you. YMMV.

On the other hand, if you’re searching for something as important as a doctor or a dentist, you might want to think twice before trusting Joe Schmo’s review. Call me crazy, but when it comes to choosing a health professional who will be injecting my mouth with lidocaine and drilling for oil, I want to know more about the business than whether the receptionist was friendly.

That’s where DoctorBase comes in. Doctorbase is different than your typical social media network site. For one, each review posted on DB is verified. DB makes sure that only reviews with useful and pertinent information are posted. Secondly, when searching for a dentist you can also filter the results by procedure or insurance company. Third, DB posts "reviews across the web" for each dentist, which is a summary of all reviews that could be found for that particular dentist. All in all, DB makes sure that the reviews posted answer some pertinent questions that will help you decide on the right dentist for you.

So, what type of information should you be looking for when searching for a dentist? For starters:

• What sort of technology is the office using? Did you know that on average it can take a dental office more than 10 years to adopt a new technology? While one dental office may be using state of the art equipment, another office is using the same equipment as when they opened in 1984; technology that was bigger, louder and way less efficient. What does this mean for you? It could mean that while your best buddy who is having the same procedure as you is only making one visit to the dreaded D, you will be making three. Three times the cash and three times the pain. It seems sort of worth it to ask about the technology, doesn’t it?
• How many times has the dentist performed the specific procedure he claims to be specialized in. I’m quite certain this information wasn’t disclosed in the "he was so friendly and his office was adorable" review.
  

Positive reviews aren’t the only ones that should be ashamed of themselves. Negative reviews can be just as inadequate. A common reason for a ‘one star’ review is that someone was "upsold on an unneccessary procedure". The fact is, in the majority of cases, this is simply untrue. Insurance guidelines dictate that dentists justify all submitted charges via a photograph. Basically, dentists have to plead their case to the almighty insurance Gods and hope they are granted their wish of reimbursement. Keep in mind, as evil as it sounds, insurance companies reserve the right to say "yay" or "nay" to covering any procedure they wish. Fair, isn’t it? The problem is, your average reviewer doesn’t know this and you can find a number of dental forums where this is a major complaint.

So what have we learned? A typical dental review on a social media site leaves out crucial information needed to determine whether a dentist is favorable or not. Remember, don’t be fooled by the rave reviews of dentists being friendly and funny and having offices that smell like freshly picked roses. Go deep and go for the good stuff. Your mouth will thank you for it.